Global subscription business
Global growth.
Local understanding.
Regional insight, local language, and a better subscription journey.
+10%net profit
Broader conversion & funnel program
Growth leadership. Hands-on experience.
Good thinking.
Better growth.
I’m John Ludlow. I connect paid media, conversion, analytics, and the people doing the work.
Austin, Texas · Working remotely
StrategyPeopleSystems
12+years leading teams
$20M+annual media spend managed
20+markets in global growth work
“one good question is better
than a thousand answers”
Selected work
Commercial goals.
Connected thinking.
Different businesses. A shared focus on what moves the result.
Global growth.
Multi-brand software business
One team.
More room to test.
Marketing, analytics, design, and engineering working from one plan.
3×the pace of testing
Confidential subscription platform
More clicks.
A better question.
Carry the creative idea through the landing page and signup journey.
Customer
value.
value.
Stronger subscriber lifetime value in client-side cohort reporting
+42%trial starts within three months
across multiple brands
+30%conversion rate
within five months
From the multi-brand team and funnel work above. Automation supported the work; these are not results attributed to AI alone.
Work with me
The right help.
For the work ahead.
Senior judgment, close to the details. Built around what you need.
Practical AI
Less repetition.
More room for judgment.
Real workflows from my work. People stay accountable for the decisions.
From the weekly report to the next useful test.
Every weekStart with the performance picture.
5 hours/weekEstimated time saved on the separate ad-review workflow
60–70%Estimated reduction in manual work across earlier AI-supported workflows
Operational estimates, not controlled measurements or measured results for the creative-sprint and messaging-matrix examples.
Start a conversation
What needs
to work better?
A leadership role, an agency partnership, or one focused project.
Connect on LinkedInAustin, Texas · Remote engagements