Sometimes it's just the hard work of the mundane.

In the face of increasing automation in Google Ads, successful marketers will blend adaptability with strategic expertise, leveraging remaining controls and first-party data to guide machine learning algorithms towards superior campaign performance.

Leveraging negative keywords, we optimized a client's digital ad campaign, resulting in a 45% increase in conversions and a 30% decrease in cost per conversion over a seven-month period.

By optimizing content suitability settings in Google Ads, we increased conversion rates by 150%, reduced impressions by 30%, and lowered cost per conversion by 10%, demonstrating the significant impact of fine-tuned ad placements