Reducing Client Churn Challenge: High client turnover rate affecting company growth and stability.

15% Boost in Client Retention

Optimizing Global Campaigns Challenge: Inconsistent performance across international markets for a VPN

Local Flavor, Global Profits

Portfolio

Life lesson given by wasting $6,000 of my own money trying to make a campaign work.

Fear of Cat Ads Working...

Resumé

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Blog

By optimizing content suitability settings in Google Ads, we increased conversion rates by 150%, reduced impressions by 30%, and lowered cost per conversion by 10%, demonstrating the significant impact of fine-tuned ad placements

Mastering Content Suitability: The Key to 150% Higher Conversions

In the face of increasing automation in Google Ads, successful marketers will blend adaptability with strategic expertise, leveraging remaining controls and first-party data to guide machine learning algorithms towards superior campaign performance.

Skate to Where the Puck is Going

Leveraging negative keywords, we optimized a client's digital ad campaign, resulting in a 45% increase in conversions and a 30% decrease in cost per conversion over a seven-month period.

Negative Keywords: The Secret Weapon That Boosted Conversions 45%

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