01 — Professional Overview

John Ludlow is a seasoned digital marketing professional with a strategic approach akin to managing a diversified stock portfolio. His expertise lies in balancing stable, reliable campaigns with innovative, high-reward strategies. With over a decade of experience, John has excelled in various roles, significantly impacting client success and team performance. His proactive nature and ability to ask insightful questions have earned him recognition for making substantial contributions early in his roles. John is certified in Google AdWords and Microsoft Ads, with a robust skill set in data analysis, strategic planning, revenue models, project management, and creative testing.

03 — Leadership

John's leadership style focuses on asking the right questions to solve core issues, making companies healthier and more profitable. He has a proven track record of elevating team members and fostering a collaborative environment. John’s creative team-building activities further highlight his ability to drive innovation and teamwork.

John is also a proficient communicator, known for his ability to articulate complex strategies clearly and persuasively to diverse audiences. His creative problem-solving skills enable him to innovate and adapt in challenging situations, fostering a culture of continuous improvement and learning within his teams. Additionally, John is passionate about mentoring and developing talent, often taking the initiative to guide and support colleagues in their professional growth.

04 — Technologies and Tools

John Ludlow is adept at utilizing a wide range of tools and technologies to enhance digital marketing performance and efficiency. He is proficient in Google Ads, Microsoft Ads, and Meta platforms, managing large-scale campaigns across search, display, shopping, remarketing, and video advertising. John has extensive experience with analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, and Clarity, which he leverages to track performance, optimize campaigns, and derive actionable insights. His expertise extends to customer relationship management (CRM) systems like HubSpot and Salesforce, seamlessly integrating them to streamline workflows and improve client management. John is also skilled in using data visualization and reporting tools such as Tableau, Looker, and Power BI, enabling him to present complex data in a clear and impactful manner. His capabilities include advanced use of Excel and spreadsheets for data analysis and marketing-sales funnel comparisons. Additionally, John has utilized AI-driven tools like ChatGPT and Claude for efficient reporting and analysis, as well as heatmapping and session recording tools like Lucky Orange for user behavior insights. His comprehensive knowledge of these tools and technologies allows him to implement effective strategies, drive innovation, and achieve measurable results in digital marketing.